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Kotter’s Theory

Kotter’s 8-Step Theory for Change Management

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Kotter’s Model outlines the eight essential steps of the change process, as Kotter believes that neglecting any of these steps can lead to the failure of the entire initiative:

Step One: Create the Need or Urgency.

Step Two: Form a Strong Coalition.

Step Three: Create a Vision for Change.

Step Four: Communicate the Vision.

Step Five: Remove Obstacles.

Step Six: Achieve Short-Term Wins.

Step Seven: Build on the Change.

Step Eight: Anchor the Changes in the Organizational Culture.

– Kotter’s Model was developed by Harvard Business School Professor John Kotter, a prominent thought leader in the field of organizational change.
The steps can be simplified as follows:

1 – Make change an urgent necessity by motivating individuals to move forward and setting realistic change-related goals.

2 – Build the change team by selecting the right people and placing them in appropriate positions within the organization.

3 – Form the vision by having the team work according to a simple plan, and by clarifying to team members that the future of the company or organization will be different from its past.

4 – Rally support and approval by involving as many people as possible, and widely disseminate the essential information in a simple and clear manner.

5 – Allow things to take their course by removing obstacles and providing ample opportunity for constructive feedback.

6 – Ensure quick wins and short-term victories are achieved to motivate employees and contribute to their progress.

7 – Persist and persevere, as sustaining change enhances the credibility of its advocates, thereby contributing to the improvement of systems, structures, and policies.

8 – Create links between change behaviors and organizational success, so that these changes become an ingrained habit and a core part of the organization’s culture.

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8 Steps


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