Marketing can be a strategic art requiring innovation and boldness. Here are some examples of clever and brilliant marketing plans that sparked controversy and proved their effectiveness!
– Share a Coke” Campaign – Coca-Cola :
In 2011, Coca-Cola launched the ‘Share a Coke’ campaign, where they printed people’s names on Coke bottles. This personalized campaign significantly increased Coke sales and created a buzz on social media. #ShareACoke
– Fake Queue Strategy – Abercrombie & Fitch :
In the 1990s, Abercrombie & Fitch created fake queues in front of their stores to attract attention and increase curiosity. This made shoppers believe that the products were limited and highly sought after.
– Golden Ticket – Willy Wonka & the Chocolate Factory :
When Willy Wonka & the Chocolate Factory was released, golden tickets were hidden in chocolate bars, exciting the public and massively boosting chocolate sales.
– Mystery Marketing – Tesla’s Cybertruck :
Tesla’s announcement of the Cybertruck in 2019 was unconventional and controversial, with Elon Musk smashing the truck’s window during the presentation. This strange move created a huge buzz and got people talking about the product
– Human Lock Campaign – IKEA :
In 2014, IKEA placed a man inside a giant lock in the middle of Times Square as part of a promotional campaign for home safety products. This unusual stunt attracted a lot of attention and media coverage.
– Bold Roadside Ads – The Economist :
The Economist used bold roadside ads like ‘97% of our readers may not know you, but the 3% who do are the ones who run the world.’ This campaign piqued curiosity and attracted a distinguished audience.
– Live Event – Red Bull Stratos :
In 2012, Red Bull funded Felix Baumgartner’s jump from the edge of space, achieving record-breaking viewership on YouTube and unprecedented brand awareness. #RedBullStratos
– Interactive Marketing – Burger King’s “Whopper Detour :
In 2018, Burger King launched the ‘Whopper Detour’ campaign, offering the Whopper for just one cent if users ordered it near McDonald’s restaurants. This clever campaign drew a lot of attention and engagement.
For ISO certification services for companies and institutions only (not for individuals):
No comment